Posted on April 22, 2014
Many organizations are embracing the buzz of content marketing but not many really understand how it works, why it works, or how it should be structured and introduced. The general idea is that content marketing establishes trust and thought leadership with prospective buyers, which is accomplished by providing helpful and useful information. But that definition doesn't give enough color for many organizations.
To help you explain content marketing to your organization, I pulled these slides from an internal presentation that I gave recently.